A contextual print campaign using the outside back cover to feature topics featured in the magazine using a combination of an iPhone 5c and it's case.
Cases: Rouge, Floral Water, Orchid Qipao and Nightlife. All things the city of Shanghai are famous for in "City Life" magazine.
Cases: Phuket, Ayutthaya, Chiang Mai and Full Moon Party. All thingsThailand is famous for in "Travel + Leisure" magazine..
Cases: Mediterranean, Contemporary, Green and Princess. All trendy deco styles for homes in "TrendsHome" magazine.
Cases: Cucumber Juice, Garden Salad, Greek Yogurt with Berries and Swimming. All things that keeps one healthy in "TrendHealth" magazine.
Cases: Qinghai Lake, Sand Lake, Turpan and Flaming Mountain. All must visit places in Shangri-la region of China in "National Geographic Traveler" magazine.
Cases: Braised Asparagus with Crab, Fried Crab with Roe, Minced Tofu with Crab Roe and Steamed Hairy Crab. All famous dishes of "Hairy Crab" in and issue of "Food & Wine" magazine during Crab Season.
Cases: Diced Chicken with Yellow and Red Peppers, Fish in Chili Oil, Chongqing Hotpot and Soybean Milk. All foods the city of Chongqing is famous for an issue of "China Travel" magazine featuring the city of Chongqing.
Cases: Dumplings, Red Banners, Red Envelopes and Fireworks. All must haves for Lunar New Year in "China Culture" magazine.
Cases: Rouge, Floral Water, Orchid Qipao and Nightlife. All things the city of Shanghai are famous for in "City Life" magazine.
Cases: Kick Off on Pitch, Yellow Card Fouls, Red Card SendOff and Ice Packs. All things Football/Soccer in and China Soccer League issue of "Sports Illustrated" magazine.