To introduce and get China excited about the new ABSOLUT Glimmer bottle, we decided to let Chinese youth do the one thing they’ve always wanted to do, TAG.
Because of the unique shape of the bottle and the way it lights up, we showed that when used as a light stick, it created beautiful and unique lines. A long exposure intro film was created as a teaser.
We then created an APP on Douban (Chinese creative social platform) allowing anyone to tag anything they wanted to. The response was tremendous…
