What began as a small idea with a limited budget has grown into a powerful way to bring our brand to life. We launched a program to recognize and celebrate small businesses making a meaningful impact in their local communities. Through a campaign spanning social media, local events, and press, we invited nominations and selected winners who received a cash prize to support their business.
In addition, winners received marketing and creative support from the Gusto Creative Team, including custom outdoor and social media campaigns. We kicked things off in Austin, Atlanta, and Orlando, then expanded to Charlotte, Dallas, Miami, Houston, and Denver—with even more cities joining in year three.
While the campaign has generated millions of impressions and leads, the most rewarding outcome has been putting these inspiring businesses in front of audiences across the country.
