Served as Executive Creative Director on the 2020 Census Campaign, leading both the overall campaign and Asian-American outreach efforts. The work spanned 19 languages, over 600 media outlets, 31 DMAs nationwide, and partnered with more than 200 community organizations. The campaign also generated over 1,000 earned media stories—contributing to the highest Census response rate in U.S. history.
The Census is Chinese
The Census is Japanese
The Census is Pinoy.
I love the attention!
I love numbers.
We love numbers.
Scroll over for headlines.
Awareness Video.
Awareness Video.
Motivation Video.
Movation Video.
Very small sample here. More Census work available upon request...