Gusto’s first major brand campaign, themed “Choose Gusto,” imagined a world where decisions are easier—thanks to Gusto’s unique features that make running a small business simpler and more enjoyable.
If you had to choose… would you give yourself a root canal or run payroll? 🦷. At Gusto, we believe that payroll doesn't have to be painful — and that running payroll should actually put a smile on your face.
If you had to choose... would you watch paint dry or compare benefits plans? 🎨 With Gusto, the decision should be simple. We offer a wide range of benefits plans to meet your growing team's unique needs. Already have an existing plan? You can bring it with you.
If you had to choose... would you listen to elevator music all day or deal with payroll compliance? 🎶. By choosing Gusto, staying compliant while running a business will be easier than ever. Plus, we'll calculate your taxes and make sure your business files with the right agencies. Way better than elevator music, right?