In the third year of our Choose Gusto campaign, we set out to show the world that Gusto is more than just a tool for payroll and benefits—it’s the perfect partner for small business owners who want to unlock the best versions of themselves. This year’s creative builds on the heart of entrepreneurship, highlighting how working with Gusto can make the future of running a small business not only easier, but also more enjoyable. Through inspiring storytelling and vibrant visuals, the campaign celebrates the optimism, grit, and joy of small business owners who choose Gusto to help them grow with confidence.
From a team of one to the hundreds, you can grow your business and your hair with Gusto.
Focus on your business with multiple teams in multiple states. It's like magic.
Grow your business into something everyone's talking about with Gusto.