A digital campaign that draws a parallel between timeless fables and the stories that inspire future change—each beginning with a bold idea, belief, and imagination. When these stories endure, they become wisdom. The campaign reimagines classic folklore with a modern twist, making them relevant for today’s world. Its goal is to empower consumers to join the movement by sharing engaging articles, videos, and news—raising awareness of the innovations and ideas that could become the folklore of tomorrow.
