Apple’s first-ever Chinese New Year film—the spot that launched an annual tradition. It tells a heartwarming story of a young girl visiting her grandmother during the holiday. She discovers an old demo record from 1947 and is amazed to hear grandmother’s voice on it. The girl digitizes the recording and adds her own modern touches. The result is a 90-second story about love, respect, and the meaningful ways technology connects generations—created for both Chinese and global audiences.
