Digital campaign illustrating that similar to the fables of the past, the stories that can inspire future change begin with a key idea, belief and imagination. When remembered, we call it wisdom. The stories in the campaign are based on classic folklores of the past, but told with a twist for today's world. The goal is to empower consumers to join the movement socially, arming them with articles, videos and news that they can readily share with friends to help create awareness of the technologies and stories that will be the folklore of tomorrow.
Back to Top